This Full-screen interactive Video site showcases the fictional organization NOLAF, or the National Organization for Legislation Against Fun, and there crusade to eliminate fun from our society.
This ground-breaking site required us to re-think site architecture and user interface navigation for a user controlled storyline, and a different production process, one that vertically integrated the development teams with creative concepting and film production.
Our first step was to explore new story flow concepts, and then build prototypes before the film production, so we could understand exactly what the main auditorium scene required on the film set. Next, we iterated UI navigation designs (check out the cropped images for an alt UI concept), built in our usual custom Video Analyzer for optimized user experience, and introduced a bit of randomized content into the mix (there are 4 intros and numerous alternate cuts sprinkled throughout the site). The result is an immersive ‘choose your own story” style of cinematic experience.
D&AD Yellow Pencil
The One Show
Best Microsite Product: Silver
Best of Division, Interactive Media Gold Websites, Consumer-Flash