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Google Search Stories
for Google Creative Labs
Google Creative Labs
Search Stories are elegantly crafted videos of Google related searches and results. With each search, the story unfolds, illuminating the power of search results, articulated in the Super Bowl hit, ‘Parisian Love’.
For us, creating a YouTube Channel for Search Stories was more than just a custom designed player with a video creator, quite simply, we made a variety of different content generating technologies, video moderation workflows, and custom search algorithms all work eloquently together. Which was challenging under normal circumstances. Shortly after the story creator launched, the submissions exceeded Google’s expectations for the entire campaign, by a factor of 10, and we also provided the solutions to manage the robust fan response.
End of story…. matter of fact, we should make a Search Story about that…
Branded Content People’s Voice Winner